Hi, from Lee. No matter what your title or profession, anyone who has succeeded in anything is an effective sales person. We’re selling our talents, abilities, experience, point of view, beliefs, values, and our enthusiasm every day, in hundreds of different ways. Teachers sell the benefits of learning and the usefulness of knowledge. Scientists sell their ideas to raise money for research. We sell our children the benefits of education, of being a productive and moral citizen. We sell our ideas when we speak or write. We sell our experience and potential in marketing our businesses. We sell our point of view in a conversation or a negotiation process. We even sell our personalities (just the good traits) when we are in social situations or dating. We sell our time (life energy) when we go to work. No matter what you do in life you’re always selling in one form or another. Sales skills are necessary survival skills in the real world; and, everyone is in sales, whether they know it or not.
I have met many entrepreneurs who have lost their enthusiasm about selling themselves and their business. After talking with them it’s clear that other people’s negative portrayal of the sales profession has affected them. What you allow in your mind becomes your point of view of reality. Unfortunately, the media likes to portray business people and salespeople in a negative light.
It is up to each one of us to reverse the negative perception of the sales process and the way society views salespeople, one person and one sale at a time. We can do that by revamping the way we perceive ourselves and then, our interactions with others. If we’re proud of ourselves we can improve our own prosperity and help others more. Isn’t that the reason we’re in business?
The bottom line is that you will never be really good at sales unless you start to see your profession with the respect and honor it deserves. It’s time we acknowledge the importance of sales and allow ourselves to appreciate our contribution. We are adding our life energy, our knowledge, and our products and services as a contribution to the well-being of other human beings and companies.
Ask yourself right this second: do you like your profession? If not then ask yourself: what parts of my job do I focus most of my attention on? Is that negative self-talk serving you? What you focus on expands so for the next 21 days your homework is to pay less attention to the things you don’t like and focus on what you do like. Change your attitude and you will change your outlook and results!
In her book, Do What You Love, the Money Will Follow, Marsha Sinetar says, “Most of us resist our jobs and that benefits no one.” Everyone has chores and responsibilities we don’t like. The antidote is to choose to do whatever you are doing now; after all if it’s worth doing, it’s worth doing well. You can choose to do your work responsibly and consciously by willingly changing your attitude about seeing yourself as a sales person first and then putting your full focus into the task you are engaged in. If you’re dealing with making a sale, (which is what business is all about) do it with enthusiasm and clear intentions.
In closing, ask yourself:
- What is your self-talk about sales?
- How do you think about salespeople?
- How have you sabotaged yourself in the past making a sale?
- Who are your role models in sales?
- How can you improve your attitudes about sales and if you did improve your attitudes would you enjoy more sales?
Love and Light,